PAX Odyssey: Tracing Roots, Defining Market Position, and Envisioning Our Future

Corporate Background and Founder's Story

PAX was officially established in Hong Kong in 2021. The name PAX draws inspiration from the bestselling children's book PAX Journey Home by Sara Pennypacker, in which PAX is the name of a small fox symbolizing courage, wisdom, and loyalty. The founder, Mr. Ho, is an experienced expert in the e-cigarette industry who has been dedicated to the research and innovation of e-cigarette products. Powered by Integrity®, to Bring People a Better Life. PAX is funded by Quantum X Holdings Limited, Simaliya Investment Corporation, and other international private equity funds, investing in a variety of consumer electronic products, including mobile phones, wireless chargers, headphones, e-cigarettes, etc. PAX has always been dedicated to cutting-edge technology and superior quality, positioning itself at the forefront of technology and quality. The company invests heavily in R&D, always adhering to high yield, high efficiency, and high standards. The goal is to provide all consumers with safer, healthier, more fashionable and environmentally friendly products.

Self-owned new brand Hayati®

Hayati® is one of PAX's largest and newest self-owned consumer brands. Deriving from Arabic, Hayati means "life" or "my life" symbolizing the pursuit of health and a beautiful life. Hayati® is committed to providing every consumer with safe and stylish e-vape products, and to offering a healthier and happier life experience. Just 3 months after its launch, Hayati® quickly gained immense popularity in the UK market, sweeping across Europe, and becoming a favorite and hot commodity among numerous consumers. Behind this achievement lies PAX and Hayati®'s relentless pursuit of product quality and deep understanding of consumer needs. PAX always believes that only by truly gaining user insights can we create high-quality products that truly resonate with people. We understand that every detail affects the user experience, and every innovation carries the user's expectations. Our goal is to make PAX products an indispensable part of users' lives and to turn every use into a delightful experience through relentless efforts. Because we believe that great products are not just tools, but a part of life, an extension of emotions, and creators of beautiful memories. In addition, we actively participate in public welfare initiatives, advocate for a healthy lifestyle, and have earned recognition and praise from consumers. We firmly believe that a company's growth should complement societal progress. Here, we advocate for a comprehensive and harmonious healthy lifestyle, which we believe not only enhances people's quality of life but also promotes sustainable social development. We will continue to forge ahead, constantly exploring how our products and services can bring more positive energy and a constructive impact to society.

Looking Forward

Looking to the future, we will continue to uphold the brand philosophy of innovation, quality, and health, constantly developing more outstanding e-vape products. We will remain attentive to consumer needs, continuously optimizing product design and enhancing performance to deliver a superior experience to our customers. In March 2025, which coincides with the fourth anniversary of PAX, we will hold a series of celebrations and bring a grand feast of products. In this feast, PAX will launch a number of new products to bring more surprises to consumers. In addition, we will also organise a series of online and offline activities to celebrate this momentous occasion with consumers.